2013.05.06
��Please favour Yasasui��
A new CM will be broadcast starting tomorrow.
As a matter of fact, on the early morning of the day "Her Sunny Side" ended filming,
I went to the airport just like that to go to Rome.
And there I went to film in front of the statue called the "Hell mouth" in the
Park of the Monsters in Bomarzo, one and a half hours from Rome.
It's a tourist attraction, so I happened to see groups of
old people come by bus tours throughout the morning.
They went across a streamlet while talking happily.
Going through various passages huge and very interesting images will appear, it's a surreal, artistic and weird park.
When you hear the name Hell mouth is sounds a bit mysterious,
but it comes over as an amusing and soothing art object in the CM��
And it's a face that is apparently carved out of a single large rock,
so it's an image born from making use of a natural shape, seriously.
In this way the CM too was filmed simply by making use of natural lighting.
I'm sure the images will let you feel Yasasui.
Yasasui is a flavoured water that matches the osmotic pressure of your mouth.
It's a water that gently moistens your mouth, and its flavour leaves your mouth quickly.
I wish that cooled Yasasui will surely play an active role when you go out for a walk or something this season��
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"Hell mouth" is actually called Orcus mouth, but if Juri wants to call it a Hell mouth then a Hell mouth it is. :-)
The marketing department must have made the name "Yasasui" up like this:
�D���� (yasashii) = "tender, kind, gentle"
�� (sui) = "water" in compound words
�D�� (yasasui) = "gentle water", but spelled in hiragana: �₳����
Which is only a typo away from yasashii in hiragana: �₳����
It's genius, really.
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