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CUSTOM-MADE DREAMS SOON TO BE POSSIBLE WITH YUMEMI KOUBOU OR "DREAM VIEWING WORKSHOP" A PRODUCT UNDER DEVELOPMENT BY TAKARA
TOKYO, JAPAN, January 14, 2003: Takara Co., Ltd (President and CEO, Keita Satoh) is pleased to announce the current development of a device which helps users to attain the dreams of, well, their dreams. Called Yumemi Koubou (Japanese for "Dream Viewing Workshop" ), this product is designed to help people shape their dreams in sleep, combining multi-sensory stimulus and sophisticated sleep-dream research to create an environment conducive to having a specific dream desired by the user. Yumemi Koubou is expected to launch in Japan in May, 2004 at a suggested price of 14,800 yen (plus tax)(approx. $140 U.S.).
The groundbreaking Yumemi Koubou consists of an array of lights, a panel for attaching a photo or image, a fragrance dispenser, an IC voice recorder, a selection of internally stored background music, two speakers and a control panel and timer. Developed in cooperation with Dr. Eiko Matsuda of the Department of Sociology and Humanities at Edogawa University, the various components of Yumemi Koubou work in concert to stimulate the user from the point of falling asleep through to the moment of waking, to both dream about whatever the user desired before falling asleep, and remember the dream upon awakening.
How It Works
Research has shown that Rapid Eye Movement or REM sleep, the time during sleep in which humans are known to dream, follows certain time patterns and cycles. Yumemi Koubou is designed to stimulate the user at the appropriate times during REM sleep to increase the likelihood of dreaming a particular desired dream. To operate the device, the user follows these simple steps:
On a night when a full eight hours of sleep is possible, the user decides upon a desired dream and then finds a photo or image which reminds him of that dream. For example, if the user wants to be able to run a marathon in his dreams, he might choose a photo of a runner crossing the finish line.
The user then chooses a pleasing fragrance from those provided with Yumemi Koubou and inserts it in the fragrance dispenser.
Next a pleasing choice of background music is selected from the sounds included in the database of the device.
After putting aside all other worries of the day, the user relaxes and concentrates on the selected image, visualizing the desired dream.
When the image is solidified in the user's mind he or she uses the IC recorder to record a concise statement that describes the desired dream. For example, "I want to run a marathon."
At this point, the preparation is complete and the user can turn on Yumemi Koubou and go to sleep. The device will begin to lull the person to sleep with soft music and lights, both of which slowly fade out. Then, throughout the next eight hours the device will periodically activate itself in accordance with the REM sleep pattern and cycle, softly playing the music, and repeating the recorded phrase. This multi-sensory stimulus is designed to trigger the desired dream in the sleeping subject.
After eight hours, Yumemi Koubou gently wakes the dreamer with soft music and light in order to avoid startling the person and causing the dream to be quickly forgotten. If all is successful, the person will be able to remember the dreams and even write some notes to solidify the memory of the dreams.
Yumeimi Koubou is still in the testing stages and while it has not been designed as a medical device, nor is it claimed to be 100% effective in producing the exact dreams desired, preliminary results indicate that the device can greatly improve the odds of experiencing the hoped-for dream, and also provides a relaxing environment for better sleep in general. Takara hopes that Yumemi Koubou will introduce a new opportunity for fun, enjoyment, fulfillment and perhaps inspiration to help make dreams a reality.
Product Details*
Product Name: Yumemi Koubou
Expected Retail Price: \14,800 + tax
Date on Sale in Japan: End of May 2003 (expected)
Date on Sale Internationally: Unknown
Items Included with Product: Main unit with AC adapter; assorted fragrances; advice booklet, memo pad
Main Unit Dimensions: H 35 x W 22 x D 22 (cm, approximate)
Target Users: Adults aged 20 and above
Copyright: Takara Co., Ltd 2004
Sales Channels: Department, toy and variety stores nationwide
Sales Target: 300,000 units through March 2005
About Dr. Eiko Matsuda
Eiko Matsuda, Ph.D. teaches in the Sociology department of Edogawa University. She specializes in clinical psychology and humanities. Her research has focused on identifying and treating the causes of nightmares.
About Takara
Established in 1955, Takara Co., Ltd. is Japan's 2nd largest toy company and fourth largest public company worldwide. It specializes in the creation of innovative toys and life entertainment products such as Beyblade, Transformers, Choro-Q (aka Penny Racers) toy cars, e-kara karaoke microphone and Bowlingua/Meowlingual, the world's only dog and cat translation devices.
For more information contact:
Takara Co., Ltd.,
Public Relations Department
4-19-16 Aoto, Katsushika-ku, Tokyo 125-8503
Tel: 03-5680-2041 Fax: 03-5680-8627
WOW I WANT ONE :-D